Sapph
Reinventing an iconic Dutch Lingerie brand
Year:
2025
Overview
The Challenge
Sapph needed a refreshed identity to modernise the brand while retaining its existing equity, ahead of a major 350K-unit retail launch.
The Solution
I led the rebrand, working closely with Igor Pacemski and Orange Wings founder Shawn Harris to redefine the visual direction across logo, typography, colour and the wider brand system.
The Results
A more refined, contemporary identity that gives Sapph a stronger foundation for its next chapter across retail, digital and future campaigns.
